Jet Fuel Cost Goes Down, But Airlines Increase Fares and Maintain Fuel Surcharge

Well, may be Southwest went along the "successful" fare increase so they can slap colorful hearts on their freshly painted 737's.  Delta started the fare increase signalling Thursday October 16.  By Friday the 17th, Southwest aggressively matched  Delta which was then copied by almost all airlines.
Southwest has transformed itself to act like a legacy carrier.  The once proud discount carrier with friendly service now resembles all others. What is really puzzling about this latest fare increase is that fuel costs have gone down dramatically over the past 3 months, down about 25%.  International airlines, with the DOT's blessing or looking the other way, have maintained the "Fuel Surcharge" that was implemented when fuel prices were above where we are now.  www.premieretravel.com