Southwest Airlines to Attack other Airlines Fee Structure

Known for its funny and clever campaign "Bags Fly Free", Southwest will soon escalate with another media campaign attacking other airlines' fees for changes.

Currently $150 for changing a restricted ticket, some airlines are considering increasing the fee. Southwest does not charge for changes, and the timing of the new campaign may be made to coincide with other airlines' plans to increase those fees.

The full disclosure of ancillary fees to passengers prior to purchase has caught the regularos' attention and Congress has recently conducted hearings to deal with the issue.