The iconic "AA" is gone and will now be replaced by a design paradox that is most puzzling. Companies build a brand around a logo. Think of GE, McDonald and Coca Cola. While airlines do tweak and update their look, doing away entirely with the recognized symbol of American Airlines is a shame. There is something special and timeless about that logo, recognized worldwide for decades. The new look resembles the old Air France logo but in horizontal hodge-podge of stripes instead the verticals that Air France discarded many years ago.www.premieretravel.com
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