Spirit, Southwest and Allegiant Fighting DOT Ad Rules

In a day and age where passengers are demanding more transparency in price displays and the need to include all ancillary fees and taxes, Spirit, Southwest and Allegient are taking their fight to the U.S. Supreme Court to overturn DOT price adveritising rules.

These airlines are claiming that DOT is violating the First Amendment stipulating the carriers must disclose all taxes and fees in the price in their advertising and on their websites.

This is baffling since the base fare, which these carriers prefer to display is a decreasing part of the overall cost.  For example, Spirit charges a $100 per carry-on item!  What Spirit prefers their travelers to see instead are the likes of the $9 come on fares which clearly is not anywhere near the final price of the ticket.  This "in your face" attitude defies logic especially that these carriers claim that the DOT "restrictions"  amount to an "infringement on commercial speech..."
No word if the Supreme Court will even take up the issue, and hopefully they won't.
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