Monday, December 12, 2011

Delta Makes a Strong Pitch to Latin America

Delta Airline' tactical move to buy a small percentage of Brazilian carrier Gol revealed the strategy of Delta to gain a stronger presence in Latin America.

Gol is the second largest Brazilian carrier with a strong domestic network and newer fleet of aircraft that is growing at a double-digit pace. Delta's move was intended to keep Gol away from joining another alliance, namely, American's One World. It allows both carriers to market and code-share each other's flights.

Overall, Delta's move is very positive for travelers as the Atlanta gateway will be more relevant to a wider network of South American gateways.


www.premieretravel.com

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