Wednesday, January 5, 2011

Distribution Wars: American Airlines Vs. The World

The skirmish that started between American Airlines and Orbitz (the online booking engine) in November of last year has now turned into an ugly and expanded war between Global Distribution Systems and American Airlines.

Expedia joined the fray in December in solidarity with Orbitz by removing American Airlines availability from display or "downgrading" it to secondary pages.

Now Sabre Travel Solutions, one of the largest travel distribution systems, and Travelport, have also fired back at American. Sabre will downgrade American's availability, and some agents will not even see the American options.

While nobody know how this scenario will continue to unfold, one thing is for sure, that we are on the cusp of major changes in how airline seats are distributed and the air travelers will once again be victimized.

www.premieretravel.com

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