Travel Suppliers, Airlines, Hotels, Tour Operators, and yes, even Travel Management Companies can no longer deny the powerful role of social media in travel choices and decisions.
Strategies are being crafted with facebook and twitter in mind. The trend is overwhelming and unmistakable...social media are destined to play a very big role in travel.
This trend is becoming a fast reality. Print media publications seem to be the clear loser, as suppliers shift their attention to the internet's new media and reducing their advertising budget in "traditional media".
Facebook has in excess of 600 million members, and twitter's growth is in the exponential stage. The nature of the travel experience favors social media perhaps more than most businesses.
www.premieretravel.com
No comments:
Post a Comment