As the second half of 2011 is under way, many important changes are already under way in how travel information, content and distribution will be shaping up in the near future.
The Travel Management Company (TMC) channel has lagged in keeping up with the technological advances. Global Distribution Systems (GDS) that agencies have relied on for so long, have not adapted to the changes in the airline distribution model and how content is offered.
It was only a matter of time before the latest innovations in information technology would offer some exciting opportunities that would revolutionaize travel as we know it today.
Organizations such as Openaxisgroup.org, with key membership and support from many major airlines is already out promoting the XML based electronic messaging structure for airline system connectivity worldwide.
American Airlines is the first carrier that is spearheading the movement to this great exciting technology with their "Direct Connect" that will transform the travel distribution ways for a better and more efficient future.
For corporate clients, it would be a welcome change in integrating all services and ancillary fees under one easily understood and clear format. It would represent a "one stop shop" geared to serve the specific needs of travelers.
www.premieretravel.com
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