Monday, December 6, 2010

American Airlines Direct Connect- Another Threat to Travel Distribution

An Illinois court has stepped in to block American Airlines from pulling its listing of flights from Orbitz, an online ticketing website.

In the continuous battle between airlines and Global Distribution Systems (GDS) that aggregate travel information to suppliers such as online agencies and travel agents worldwide, American had earlier announced a termination of its display on Orbitz.

The rationale of American for going to "Direct Connect" has continued shifting since the announcement which was made, and travel providers from the U.S., Europe and Australia have logged their strong objections to what they deem is a move to fragment and control travel information.

If other carriers follow American's lead, the traveling public will not have access to comparative information about fares and/or ancillary fees. This is a blatant attempt to fragment travel content in a way that is contrary to the interest of the traveling public.

Kevin Mitchell, Chairman of the Business Travel Coalition added that " (American's) Direct Connect appears to be a solution in search of a problem..."

www.premieretravel.com

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