While some carriers announced "New Year's Sale" on limited routes and seats, American Airlines increased fares by an average of $10 per round trip to address "supply and demand" issues and recent increases in fuel costs.
The fare increase was immediately "matched" by other carriers, and will likely stick. Typically, when other carriers fail to match the lead carrier will abandon the fare hike for fear of losing market share.
While airlines may trumpet occasional "fare sales", fare hikes and fuel surcharges are done quietly.
www.premieretravel.com
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