American flights no longer display on Orbitz as the dispute between the travel website and the airline crossed a new threshold.
In a trend that will likely develop further in 2011, some airlines claim that they want to "enhance customer experience" by having a direct connect link to airline inventory bypassing the need for Global Distribution System model.
Airlines already have their own websites to sell seats, but now the squeeze is being applied on service providers such as GDS systems and online agencies.
While airlines are free to sell their products the way they determine, such move would fragment the choices available to the traveler by making comparison shopping difficult or impossible.
www.premieretravel.com
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